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at Merit Academy Middle School

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Merit Academy students learn business marketing and management skills.

Merit’s hands-on Business program is one of a kind. It offers students the opportunity to start up and manage their own business. The skills and lessons learned can be carried into whatever business endeavors students choose to pursue in the future.

Under the guidance of their Business teacher, each student runs their own business in order to gain hands-on experience. Students begin by doing market research to determine which type of business to start. After completing a business proposal, business plan, and marketing strategy, the students seek financing and prepare to open their doors for business. Students work in sales, marketing, accounting, and customer service. They learn how to design a brochure, a business card, and even a company website. Weekly meetings with their business advisor help the students to stay focused and to reach their goals. At the end of the school year, the students close out their businesses and do a final profit and loss analysis. All profits are kept by the students!


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